Development Of the Modern Camera
The introduction of the Kodak camera in 1888 brought about massive, permanent
changes in the world of photography. The Kodak was preloaded at the factory with
sufficient film for 100 exposures. When the roll was finished, the entire camera
was returned to the factory in Rochester, N.Y., where the film was developed and
printed and the camera reloaded. In a single stroke, George EASTMAN had created
the class of amateur photographers, those who wanted to take pictures but were
unwilling to deal with the darkroom machines of the photographic process.
The sales motto "You press the button, we do the rest" accurately summed up
the new system. In 1900 the marketing of Eastman's Kodak Brownie #1 popularized
photography even further. At a cost of $1.00 for the camera and 10 cents per
roll of film, the Brownie put a basic photographic system within reach of
virtually everyone. The continuing improvements of sensitized film products were
paralleled by the development of more sophisticated cameras. The first optical
rangefinder became available in 1916, and a very high-speed lens, the Ernostar,
which had an effective aperture of f/20, appeared on a compact camera in 1924,
marking the beginning of the era of natural-light candid photography.
With the introduction in 1938 of the Super Kodak 620, complete automation of
camera exposure systems moved a step closer to realization. A very costly
snapshot camera, the Kodak 620 was the first to incorporate a completely
automated method of exposure control. Only a few of these cameras were made
before World War II stopped production, but the Super Kodak 620 indicated what
was possible. After the war, miniaturized electronic components made automatic
exposure systems commonplace on even the most inexpensive cameras. The process
of automating most camera functions was completed in the late 1970s, when the
first of what have come to be known as "point and shoot" cameras appeared on the
market. These cameras, so simple to use that even beginners can take
satisfactory pictures, now dominate the amateur market.
The evolution of camera design in the professional market tends to be a more
gradual process. Professional models are available with automatic
exposure-control systems, and several advanced professional cameras offer
automatic focusing.
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